Lisa HarmonVice President of Creative ServicesResponsysĬross-channel integration is now expectedby even unsophisticated shoppers. Mobile design is a must as more consumers read email on smartphones and Triggered emails are critical in reaching customers when they’re most receptive Personalization is vital to connecting with subscribers one-to-one While each email stands on its own as a fantastic piece of work, the collection together illuminates the tactics that will continue to make email most effective in the future: In this year’s Look Book, we’ve done our best to offer an especially relevant glimpse at theĬutting edge of email design and cross-channel strategy. We are honored to offer you this selection of our favorite emails from the past 12 months, including standout examples of innovative design, copy and strategy from brands representing everything from consumer products and retail to the travel industry and social networking sites. Presenting our 3rd annual email design look bookĮach member of the global Responsys team reads a diverse range of marketing emails daily-both as part of our lives as subscribers and as part of our professional commitment to keeping up with the latest and greatest in the email world. The brands recognized include Anthropologie, Apple, Best Buy, Burton Snowboards, Columbia Sportswear, CB2, DSW, Etsy, Heathrow Airport, Icelandic Tourism Board, LinkedIn, MAC Cosmetics,, Nikon UK, Style Campaign, Uncommon Goods, Verizon, Virgin Atlantic, Volvo UK, and Zappos.Each email highlighted includes a screenshot of the creative, the date it was sent and the subject line, plus a commentary from a Responsys designer, copywriter, strategist, account manager or executive on what makes the message outstanding. (NASDAQ: MKTG), the leading provider of email and cross-channel marketing solutions, today announced the release of the 2011 Email Design Look Book, which recognizes innovative email marketing designs and superior copywriting from over 20 leading global brands.The 2011 Look Book includes promotional, newsletter and triggered emails from leading brands throughout the world representing everything from consumer products and retail, to the travel industry, and social networking sites.
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